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Use case: Expert interviews

Note-taking

Using Sapium for note-taking results in shorter prep and review, and consistency and best practices, for:

  • expert interviews
  • market interviews
  • customer interviews

Analysis

Using Sapium for quick analysis pulls out insights like:

  • key market drivers
  • industry trends
  • top customer perspectives

Example

1. (optional) Start with a script

Scripts

 

2. Highlight and tag notes during (or after) an expert interview

Highlighting

Tagging

Spend 30min training the team to use only these 5 tags (for instance):

Tag Description
Highlight Important takeaway that belongs in Executive Summary
#pain A customer or industry pain
#key-driver A key market driver
#trend An important market trend
#followup A post-interview followup item

 

3. Create and share a quick summary of learnings from a single interview

Executive summary

 

4. Review #idea and #pain from experts

Digests by key tags

 

5. Auto-detect key topics, and filter down to #key-driver only, and split by expert

Positive feedback by month

Digest graph