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Use case: Articles & market reports

Analysis

Using Sapium for quick analysis pulls out insights like:

  • top industry pains and needs
  • key topics within market reports
  • examples of wins and deficiencies by competitor

Example

1. Highlight and tag market reports

Highlighting

Tagging

Spend 30min training the team to use only these 4 tags (for instance):

Tag Description
Highlight Important takeaway that belongs in Executive Summary
#pain A customer or inustry pain or need
#idea A service idea inside the report
#comp Something relating to a competitor or comparable product/service
#followup An item for the team member to follow up on

 

2. Create and share a quick summary of a single market report

Executive summary

 

3. Summarize #idea or #pain from across the industry

Digests by key tags

 

4. Auto-detect key topics, and additionally filter down to #pain for instance

Positive feedback by month

Digest graph