Use case: Customer interviews

Note-taking	Using Sapeum for note-taking results in shorter prep and review, and consistency and best practices, for: customer interviews market interviews focus groups
Analysis	Using Sapeum for quick analysis pulls out insights like: top customer pain points top customer feature requests key topics within product feedback, broken out by feature usability issues
Product planning	Use Sapeum to cleanly and defensibly choose what features to work on, driven by customer feedback from your interviews and notes, and ultimately by customer needs.

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Example

1. (optional) Start with a template

 

2. Highlight and tag notes during (or after) a customer interview

Spend 30min training the team to use only these 5 tags (for instance):

Tag	Description
Highlight	Important takeaway that belongs in the interview summary
#pain	A customer or industry pain
#idea	A feature idea that the interviewee mentions
#positive	Positive feedback about us
#negative	Negative feedback about us (or bug)
#followup	A post-interview followup item

 

3. Create and share a quick summary of learnings from a single interview

 

4. Review #idea and #pain from customers

 

5. Auto-detect key topics, and filter down to #positive feedback only, and split by segment

 

5. Add your feature backlog - to enable tagging and analyzing feedback by feature